World Traveller Magazine focuses on Sri Lanka in its “TOP 10 Project” in April 2013

World Traveller Media is a multiple travel media that incorporates World Traveller Magazine, World Traveller TV programmes, World Traveller iphone and Android Apps, World Traveller website and Members’ Club and had been founded in 2000. 

The feature on Sri Lanka is spread over 60 pages out of 208 pages. Out of 593600 copies printed, in Shanghai alone 120,000 copies are distributed with 68,000 through subscription, 35,000 distributed to public places such as libraries. Estimated readership are in the age group of 28 to 40 yrs. 

It features Southern half of Sri Lanka, covering Kandy, Nuwara Eliya and Galle Areas. It recommends a travel route, top 10 of must go places, must buy items, must eat food, spices, must do things, restaurants, hotels, etc.